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2018-10-23 9:30:00 2018-10-23 9:30:00 Australia/Melbourne Communications & Engagement Strategy Masterclass Australia Zachary Tangey

Communications & Engagement Strategy Masterclass

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In this two-day workshop on 23 & 30 October, participants will learn how to develop a strategic plan to raise awareness and understanding of their service, program or project, and inspire support and collaboration for better community, economic and environmental outcomes.

Event Description

Designed specifically for council communications and engagement staff and those responsible for delivering a service, program, event or project.

A  communications and engagement strategy sets the foundation for garnering  community and stakeholder understanding and support, ensures that resources are  used most effectively and that activities are aligned with council policies and  objectives.

In this two-day workshop, participants will learn how to develop a strategic plan  to raise awareness and understanding of their service, program or project,  and inspire support and collaboration for better community, economic and  environmental outcomes.

Bring  along your laptop or use the comprehensive workbook to develop your strategy in  real time.

Program outline

Set  the Scene

  • Articulate the purpose and define the communication challenge
  • Gather information and evidence
  • Detail the methodology and timeframes
  • Detail project non-negotiables and negotiables.

Understand  the Context

  • Identify relevant Council plans and strategies, legislative  requirements and engagement and communication frameworks
  • Analyse the environmental context and prepare a risk profile with  mitigating actions.

Know  the Audience

  • Identify the demographic, psychographic and behaviour  characteristics of target audiences
  • Identify relevant internal and external stakeholders and their  required level of engagement.

Set  the Goals and Objectives

  • Set communication and engagement goals and objectives

Develop  the Communications Program

  • Develop a project vision, mission, narrative and key messages
  • Select the right mediums to deliver your message to the target  audiences
  • Prepare an integrated communications, PR and media program.

Develop  the Engagement Program

  • Identify engagement tools and techniques to use for each  stakeholder group.

Plan  for Action

  • Prepare a communications calendar
  • Populate an action plan template.

Measure Success

  • Set key performance indicators to measure the success of your goals and objectives.


Ros Weadman of GovComm has designed this masterclass to help  councils improve their culture, performance and reputation by developing the  communication and engagement skills of their employees.

Ros has 16 years’ local government in-house  communications management experience and seven years working as a consultant,  trainer and project manager to the industry.

Ros is tertiary qualified in professional  communication, business management, psychology and secondary education, is  accredited with the International Association for Public Participation and is a  Fellow of the Public Relations Institute of Australia.

Who should attend?

This training opportunity is designed specifically for team leaders and other council staff responsible for delivering a service, program, project, event or special initiative.

The Masterclass is run over two days and participants need to attend both days (9.30am - 5.00pm).