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2018-11-01 12:00:00 2018-11-01 12:00:00 Australia/Melbourne Media Training This half-day workshop was designed to give you an understanding of how to tackle the media, what to do and... Australia Michael Green mgreen@mav.asn.au

Media Training

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This half-day workshop was designed to give you an understanding of how to tackle the media, what to do and say, and how to say it. The course concentrates on turning negatives into positives and effective message delivery. After initial instruction on the different kinds of journalists and the dos and don’ts, attention turns to a series of practical, one-on-one interviews on topical issues.

Program details

Being “media savvy” is of increasing importance in local government as councils are easy or soft targets. Suddenly, with very little notice, you could be in the crosshairs. How would you cope? What would you say to allay community concern?

Program Overview

This half-day workshop is designed to give you an understanding of how to tackle the media, what to do and say, and how to say it. The course concentrates on turning negatives into positives and effective message delivery. After initial instruction on the different kinds of journalists and the dos and don’ts, attention turns to a series of practical, one-on-one interviews on topical issues.

Workshop Outline

The workshop explores:

  • Story angles, the quotable quote and what the media is looking for
  • Preparing for interviews and anticipating a barrage of questions and contentious issues
  • Managing under pressure
  • How experienced media performers do it
  • Practicing the interview.

Target Audience

  • Councillors
  • Executive/Senior Management

Learning Outcomes

Upon completion of the workshop, participants will have a clear understanding of how:

  • The media works and what journalists are looking for
  • To prepare for an interview
  • To deliver key messages effectively
  • To navigate tricky or difficult questioning.

About Alex First

On the back of an extensive mainstream media career in newspapers, magazines, radio, television and online, multi award-winning practitioner Alex First is one of this country's leading media and presentation trainers.

Issues and crisis management are among his other areas of specialty.

He cut his teeth on suburban newspapers and today – after 30 years in the profession – he continues to provide media commentary many times each week.

With an unwavering commitment to excellence and to bringing the best out of people, Alex trains captains of industry, CEOs, chairpersons of boards and leading government office bearers in media skills and public speaking.

He has widespread experience in local government throughout Victoria, having worked with hundreds of Mayors, Deputy Mayors, councillors and members of the executive in metropolitan and rural municipalities.