Next Level Social Media: strategy & tactics workshop with optional video storytelling masterclass
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A one day workshop was led by Ross Monaghan from Deakin University. The program covered strategies and tactics for local government to take their social media presence to the next level. There was an optional second day video storytelling masterclass with experienced television producer Declan Eames. Participants could choose to do the workshop or the masterclass, or both.
Social media tactics are used by local government to quickly and effectively distribute information to stakeholders, but the true power of new digital communication comes when they are used strategically and in targeted ways.
A one day workshop will be led by Ross Monaghan from Deakin University. The program will cover strategies and tactics for local government to take their social media presence to the next level. There is an optional second day video storytelling masterclass with experienced television producer Declan Eames. Participants can choose to do the workshop or the masterclass, or both.
The content is ideal for local government employees whose role involves communication/marketing or community engagement and have a basic understanding of the social media landscape.
Next Level Social Media: strategy & tactics workshop
Thursday 6 September (9.30am - 4.30pm)
The workshop will delve into a range of benefits of social media; from deeper understanding and engagement with local communities, to efficiently and effortlessly managing projects using online tools.
Learn how to ensure your social media is strategically targeted to achieve real results and hear about new ways to communicate and engage, including using data, artificial intelligence, chat bots, live streaming, virtual reality and augmented reality. We will even touch on blockchain technology.
This will be a hands-on workshop, ideal for council employees with some social media experience although new users will also benefit.
- Planning and writing effective social media posts
- Tactics to make your social media posts stand out
- Policy and legal issues you should consider
- Dealing with, and how to head-off, online criticism
- Turning events into live online events
- Incorporating social media tools into your engagement strategies
- How you can encourage stakeholders to tell your story
- Producing content relevant to both the community and visitors
- Monitoring systems to keep you one step ahead
- Mobile apps, augmented reality, virtual reality and chat bots
- Data journalism and what it means for local government
- Digital archiving systems
- Producing and publishing video and audio content
- Project management, content calendars and team communication tools.
What to bring
You will need to bring your own laptop to participate in the practical components of the workshop. Please ensure it is fully charged on the day. WiFi will be provided.
Video Storytelling Masterclass
Friday 7 September (9.30am - 3.30pm)
This masterclass, with experienced television producer Declan Eames (The Doctor Blake Mysteries, Winners and Losers, McLeod’s Daughters) and academic Ross Monaghan, will teach you how to ensure your video content is strategic and tells your story in a compelling and creative way.
From short smartphone videos to more complex productions, this masterclass will give you the tools to align content with your campaign or organisational goals.
The morning session will focus on strategy, planning and storytelling, while the afternoon session will give participants the choice of either working more closely on storytelling and refining one or a number of real projects, or looking at the fundamentals of producing smartphone video content. This makes the class ideal for those new to video production, and those with some experience.
You’ll learn how to:
- storyboard your ideas to ensure effective and efficient shooting and editing
- use audio and other effects to complement your story telling
- determine the best location for shooting
- get the most from your talent
- use natural light to effectively light shots
- make the most of your phone’s microphone
- use special effects including stock music and titles
- edit on the fly.
What to bring
All participants should bring along a potential short video idea to workshop. You will need to bring your own laptop (and for the afternoon sessions: bring a smartphone if you wish to participate in the DIY video component, or several additional video ideas to refine if you’d like to work on storytelling ideas).