Social Media for Emergency Situations - Workshop & Optional Masterclass
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Victorians councils are now using social media on a daily basis. They’re connecting with friends, collaborating with workmates, seeking and sharing news easily via the web and mobile apps. When emergencies hit, communities are turning to these platforms for information and assistance. Learn when and how your council should communicate via social media.
Victorians councils are now using social media on a daily basis. They’re connecting with friends, collaborating with workmates, seeking and sharing news easily via the web and mobile apps.
When emergencies hit, communities are turning to these platforms for information and assistance. Learn when and how your council should communicate via social media.
One-day Workshop – Friday 26 October (9.30am - 4.30pm)
Changes in the social media landscape, and the development and demise of different platforms, make it challenging to keep pace with the expectations of local communities, however doing so is vital to ensure appropriate responses, and to protect the reputation of organisations.
Local government has a defined but important role to play during and following an emergency.
Understanding how emergency services and the media are using social media in the response phase of emergencies is vital for communication during relief and recovery phases.
In this workshop you’ll learn:
- to prepare social media emergency communication policy, and parameters, for your council
- to integrating social media policy within your emergency management capabilities
- how the the community expects local government to communicate during emergencies
- how agencies and media in Victoria have, and will, use social media effectively
- key regulatory issues that are vital for your council to consider before an emergency happens
- how social media is being used effectively internationally.
Lead by academic Ross Monaghan, this workshop will include (invited) expert speakers from a range of organisations including Australian Red Cross, Country Fire Authority, Emergency Management Victoria, and Victoria Police.
What to bring
You are encouraged to bring your own laptop to participate in some practical components of the workshop. Please ensure it is fully charged on the day. Wi-Fi will be provided.
Optional Half-day Masterclass – Thursday 25 October (1pm - 4.30pm)
Whilst social media platforms come and go, and algorithms change, the fundamentals of target communication remain the same. This masterclass will give you the skills to be able to apply strategic communication principles to each social media tactic you produce.
You’ll learn the basics of quickly producing effective content and tailoring it for maximum effect on different platforms.
This is perfect for all staff who are keen to take their writing skills to the next level.
- the fundamentals of strategic planning and risk communication
- how to identify communication problems and opportunities
- how to effectively inform or persuade target audiences
- how to tailor your communication when communities are stressed
- how to write targeted key messages that are the basis of thumb-stopping content.
Who should attend?
Victorian local government employees who want to take their writing skills to the next level.