# Case study: Where has CE made business sense?
*Activity type: page*

![Signify brand logo](../../files/mod_page/content/0/SIGNIFY_LOGO_RGB-1024x405-2.jpg)

href="https://www.signify.com/global" target="_blank" rel="noopener" (https://www.signify.com/global) is a Dutch multinational lighting corporation, formed in 2016 as a result of the spin-off of the lighting division of Philips. Their lighting division was bringing in a lot of revenue and Signify got evaluation at $3.4 billion in 2016. As a business experiment, they developed a lighting-as-a-service model where they would manage not only the sale of lighting products, but also the installation, management and decommissioning of these products, through something similar to a subscription model. This allowed Signify to develop more efficient solutions and adopt a circular approach to enabling lighting for their customers. Although this was very much a circular experiment, Signify managed to grow to almost US$ 8 billion in revenue and 35,000 employees in over 70 countries in 2022. This is an example of how circular ways of doing business can lead to some pretty significant gains.

![Nudie jeans brand logo](../../files/mod_page/content/0/nudiejeansbrand-2.png)

Swedish denim brand href="https://www.nudiejeans.com/?srsltid=AfmBOorFSmPv5fHEEX38REwHHknCLBLwbJtf9AzU29FYavw5poJZ9ju5" target="_blank" rel="noopener" (https://www.nudiejeans.com/?srsltid=AfmBOorFSmPv5fHEEX38REwHHknCLBLwbJtf9AzU29FYavw5poJZ9ju5)were one of the first jeans retailers to also offer a repair service for your jeans, free of charge. In 2003, they started with just of US$10 million in revenue and 12 employees. In 2019, they were bringing in more than five times as much at US$ 51.7 million and grew to almost 200 employees worldwide. It’s proof that a circular business that offers repair services, even when they’re completely free to the customer, can do very well, economically.

![Fungi solutions brand logo](../../files/mod_page/content/0/fungisolutions-2.png)

Victoria-based href="https://www.fungisolutions.com.au/" target="_blank" rel="noopener" (https://www.fungisolutions.com.au/)is a great example of how circular business practices have led to innovations opening up new material streams and markets. The biotech start-up uses fungi to recycle and transform organic waste into sustainable circular packaging solutions. After use, the mushroom-based packaging can be returned to the earth in the form of compost, improving soil health. Fungi Solutions have won the href="https://www.sustainability.vic.gov.au/our-work/premiers-sustainability-awards/past-winners-and-finalists/2022-winners/fungi-solutions-2022-winner-premiers-recognition-award" target="_blank" rel="noopener" (https://www.sustainability.vic.gov.au/our-work/premiers-sustainability-awards/past-winners-and-finalists/2022-winners/fungi-solutions-2022-winner-premiers-recognition-award), and they are even training mushrooms to thrive on toxic waste such as cigarette buds. Find out more about this innovative business href="https://www.facebook.com/SustainVic/videos/1835558140160385/" target="_blank" rel="noopener" (https://www.facebook.com/SustainVic/videos/1835558140160385/)
