# Case studies - Inform-approach in action
*Activity type: page*

##### Example of product-level informing:

![Rolls-Royce aircraft engine pictured.](../../files/mod_page/content/0/blobid0-4.jpg)

Most readers might have heard of the luxury car brand, Rolls-Royce, but did you know they producehref="https://www.rolls-royce.com/products-and-services/civil-aerospace.aspx" target="_blank" rel="noopener" (https://www.rolls-royce.com/products-and-services/civil-aerospace.aspx) as well? Rolls-Royce understands that optimal engine performance is crucial for the productivity of many industries, because less downtime equals more action. An important aspect of engine productivity is maintenance and repair, especially for engines used in high-load and critical situations like in aircraft. The company embeds a network of sensors and Internet-of-Things connected solutions within their engines, aggregating data when the engines are in use. This data is then used to make their products more efficient, more durable, and easier to repair. This not only increases the productivity for their customers, but reduces the need for new engines as well, in turn reducing the environmental impact of their business.

Read more about how Rolls-Royce is href="https://www.rolls-royce.com/country-sites/sea/our-stories/2019/delivering-better-engine-performance-with-iot.aspx" target="_blank" rel="noopener" (https://www.rolls-royce.com/country-sites/sea/our-stories/2019/delivering-better-engine-performance-with-iot.aspx) via the Rolls Royce website.

The use of sensors and connected components to improve the performance of your products is a great example of the Inform approach in action on a product-level. It’s important to understand that product performance is not only about fuel or electricity use, it is also about material use, how long the product lasts, and how easy it is to maintain and repair.

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##### Example of business model-level informing:

![City of Melbourne](../../files/mod_page/content/0/blobid1-4.png)

 

href="https://www.melbourne.vic.gov.au/" target="_blank" rel="noopener" (https://www.melbourne.vic.gov.au/)employs an automated network of sensors that provide information about pedestrian activity within the municipality. Data from thehref="https://www.melbourne.vic.gov.au/pedestrian-counting-system" target="_blank" rel="noopener" (https://www.melbourne.vic.gov.au/pedestrian-counting-system) can tell the Council how people use different city locations at different times of day, to better inform decision-making and plan for the future. The data helps the Council identify opportunities to improve walkability and monitor how changes in urban planning affect the city.

You can access the href="https://www.pedestrian.melbourne.vic.gov.au/#date=03-09-2024&time=10" target="_blank" rel="noopener" (https://www.pedestrian.melbourne.vic.gov.au/#date=03-09-2024&time=10)to get a view of pedestrian volumes via the City of Melbourne website.

This use of sensors to track how city assets are being used is a perfect example of the Inform approach in action on a business model-level, because it helps inform more resource efficient design solutions in the future. Consider how something similar might apply to your organisation or business, where such information can be valuable to design more effective and efficient solutions.

##### Example of ecosystem-level informing:

![RMIT Activator event with guests seated and viewing a presentation.](../../files/mod_page/content/0/blobid2-4.png)

 

A circular economy transition relies on cross-sectoral collaboration, quality data and wide-ranging business support. The href="https://www.rmit.edu.au/partner/hubs/activator/relaunch" target="_blank" rel="noopener" (https://www.rmit.edu.au/partner/hubs/activator/relaunch) runs a Circular Tech program, designed to accelerate startups with cutting-edge circular technology innovations. The integration of this service into the RMIT Activator allows for entrepreneurial connections, support for startups, and the facilitation of partnerships as well. This program evolved from the SV-funded Victorian Circular Activator. Learn more about how the circular activator was set up href="https://www.cebic.vic.gov.au/grants-funding-and-investment/funded-projects/victorian-circular-activator" target="_blank" rel="noopener" (https://www.cebic.vic.gov.au/grants-funding-and-investment/funded-projects/victorian-circular-activator). 

The enabling and support role that the Victorian Circular Activator plays in the state’s transition to a circular economy is an excellent example of the Inform approach in action at the ecosystem-level. The use of an online platform, education and support benefit all businesses and organisations active in the circular economy. 

Learn more about how the circular activator was set up href="https://www.cebic.vic.gov.au/grants-funding-and-investment/funded-projects/victorian-circular-activator" target="_blank" rel="noopener" (https://www.cebic.vic.gov.au/grants-funding-and-investment/funded-projects/victorian-circular-activator).
