# Read: Behaviour change 101 - The five step process
*Activity type: page*

In the earlier modules of this course, you explored what circular procurement is and where circularity can be embedded across the procurement process.

But having the right tools, templates and process steps doesn’t always guarantee change in practice. Circular procurement outcomes depend on people making different choices day-to-day, and on systems that make those choices easier and more routine.

This chapter introduces a simple five-step behaviour change process to help you move from “knowing” to “doing". The five-step process below provides a clear pathway to help simplify the task and identify practical actions you can take.

*Figure: Five-step behaviour change process*

In this module, we will jump in at Step 3 in the diagram above – Gather insights. We are assuming the work has already been done to understand the problem and the system at hand.

We have identified a number of likely circular procurement behaviours to address based on our ongoing work with local councils. For this course, the priority behaviours we will focus on are:

- For council staff to consider recycled materials and circular products/services in during their procurement activities.

- For council staff to involve cross-teams early in the planning process to embed circularity from project inception

- For council officers to accurately assess tender responses with circular requirements.

- For circular suppliers to submit tenders with circular requirements.

These behaviours were selected because they collectively represent the minimum set of actions that must happen for circularity to show up in real procurement outcomes — across both internal council practice and the external supplier response.

In order to gather insights from your stakeholders (both internally and externally), you will likely need to narrow these behaviours down further by establishing the target audience. For example, when we refer to “council staff”, consider who in your organisation that behaviour relates to? Once you have identified this audience, you can talk to those people to understand the context around the behaviour, as this will help you to understand how best to address it. If this is a large group of people, you could consider a survey; however, talking face-to-face with your target audience will often be sufficient.

In the next section, you will learn about the COM-B model and how you can use that to gather insights.
