Arts & creative industries

Local government investment in arts and culture delivers important economic, social and cultural outcomes across regional and metropolitan areas of Victoria.

In addition to infrastructure (including galleries, museums, performing arts venues, libraries), this investment supports festivals/events, public art projects and cultural programming, through to services relating to strategic planning, education, youth, heritage, diversity and Indigenous enterprise and career pathways.

Creative Victoria and MAV (on behalf of councils in Victoria), commit to placing the creative industries at the forefront of the State’s future growth, prosperity and liveability.

Current priorities

We have partnered with Creative Victoria to strengthen arts and culture. By working closely with councils, State Government departments and agencies, peak arts bodies and arts organisations, we will create opportunities for the creative industries at the local level.We are working to deliver the following:

  • Backing creative talent – creating more opportunities to produce and present great work
  • Strengthening the creative industries ecosystem – building capability and conditions for growth
  • Delivering wider economic and social impacts – stimulating innovation and wider creative impact
  • Increasing participation and access – engaging more Victorians in cultural and creative endeavour
  • Building international engagement – expanding Victoria's impact and profile for global, audiences, visitors and markets.

Current projects

The MAV works with local and state government departments and agencies, peak arts bodies and cultural organisations to develop resources for councils and their communities so they can better leverage the arts and maximise opportunities at the local level.

The MAV is currently surveying Victorian councils to determine their investment in to the creative sector. If your council has not yet contributed to this comprehensive audit of local government's financial contribution, infrastructure, personnel and programs, please contact us at

Industry-related partners


Statistics and articles that demonstrate the value of the arts to economic, social and cultural prosperity:

Engage with us


We maintain an email distribution list for the local government sector and our partners interested in the arts and creative industries. The newsletter regularly disseminates information on new resources, upcoming forums, events, news, and funding opportunities.

If you would like to feature your council in the MAV Arts and Culture Update, share learnings and practice-based evidence with other councils by submitting case studies, collaborative models of practice, funding guidelines, panel terms of reference and innovative policies please email

MAV contact

For more information on our arts and culture policy work, please email: